“We prefer decisions, not options.”

We prefer decisions not options

I was just surfing “Themeforest” to select the best suitable theme for one of my clients’ website. And wait – I think I missed something, so I scrolled up again. There was a comment, that caught all my attention. It was under a video presentation of a theme. Here’s the actual comment:

“Well done folks (this is Karlon here). These types of video definitely give folks the confidence to purchase a theme. Most people want options and that’s one thing this theme provides!”

It was from someone who too was like me, wandering around to find a perfect theme for the website he was working upon. Underneath his comment, there was a comment from the company which developed that theme. Here’s the exact comment:

“Hey, Karlon! We are usually following the “Decisions, not Options” philosophy — but as long as the Options are Smart enough to make you get creative with your content, then here they are — nice and beautiful. And they are plenty more in this theme 🙂 Cheers.”

The conversation was grabbing my interest – it seemed quite fascinating. Karlon asked, “When you say decisions what do you mean?”

Aditya's Blog

You see? How curious and committed they are to serve nothing other than “perfection” to their customers. Every time you give a user an option, you are asking them to make a decision. When a user doesn’t care or understand the option this ultimately leads to frustration. We should always go to the farthest end of the room and never settle for anything less than the best!

“Always render more and better service than is expected of you, no matter what your task may be.”
-Og Mandino

The #1 rule of any business is to make your customers your lovers. Make them love what you sell – serve it in a way that their worst nightmare is to substitute your services/products with someone else’s. Make them passionate that they can never imagine of substituting you with something else.


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